We talk to all people. With newly in love, newly divorced, small families, large families, older people, younger people, immigrants, journalists and politicians. It is important to send the right message to the right person – but it does not affect our tone of voice. Because BoKlok is the customer's friend and should always sound like the customer's friend. Therefore, we use the same tone and language, regardless of who we talk to – even if we of course can use technical terms against a professional target group that we do not use in conversations with customers.