Welcome to BoKlok Brand Hub! This site describes how we want BoKlok to look and feel, in internal and external communications.
The objective is to convey an attractive, contemporary, and consistent image across all BoKlok markets.
This Graphic Profile, launched on July 1st, 2021, replaces the former graphic profile from 2017. The reason for the update was a need to better adapt to the digital landscape, and support, and align with, our current and future customer offering in all markets. Also, to reflect IKEA and Skanska as they look today, and tomorrow.
The ambition has been to create a graphic profile which mirrors the BoKlok brand personality. As a brand we want to be perceived as:
Fair, Friendly, Safe, Transparent and “With a glimpse of joy”
The updated graphic profile also aims to convey a feeling of sustainability and Scandinavian heritage. A natural and somewhat calmer feel, in line with prevailing trends in our societies.
Don’t hesitate to contact me if you have any questions!
Jessica Rosén, Brand Manager BoKlok.