Colours
Try to use the most big and bold colours that you can within these guidelines. Do try to use all of our colours and use unexpected colours sometimes, not only green when talking about sustainability for example. And don’t be afraid to be a little pink.
Colour standard
We use uncoated paper for our printed material. It is the standard here at BoKlok and should be used as often as possible. Examples of use are folders, brochures, marketing material and stationary. Contact our Communication manager if you are unsure of colour spaces and application.
Colours
Blue
Red
Yellow
Green
Grey
Pink
Tints
70%
20%
70%
20%
70%
20%
70%
20%
70%
20%
70%
20%
Rules of usage
Solid, tinted and light versions
These 3 opacity levels are the only 3 that should be used. They can be used in most color spaces such as RGB, pantone or CMYK.
Solid 100%
Can contain icons, illustrations and text.
Additional info: Text and other graphic used on pink and yellow should be black, not white.
Blue 100
#447C97
Red 100
#AF2D17
Yellow 100
#F2A900
Green 100
#6A7C46
Grey 100
#90908E
Pink 100
#FFCAC6
Tints ~70%
Can only contain icons and illustrations. Text on 70% tints are only allowed in print. Not on web since we can't ensure legibility.
Blue 70
#7CA3B6
Red 70
#C76C5C
Yellow 70
#F7C759
Green 70
#96A37D
Grey 70
#BCBCBB
Pink 70
#FFDEDD
Lights ~20%
Can contain all brand assets such as icons, illustrations and text. All content should be Black.
Blue 20
#DAE5EA
Red 20
#EFD5D1
Yellow 20
#FDEECD
Green 20
#E1E5DA
Grey 20
#E9E9E8
Pink 20
#FFF4F4
How many colours can I use?
The idea behind density guidelines is to maximize the effect of color usage. We don’t use too many colours at the same time because it undermines the idea of colour as an effect of attracting attention. If we need to use several different colours we should utilize the other two sets of the colour (Light 20% and Tint 70%). Take note that the middle level (Tint 70%) can’t contain text – only graphics such as icons and illustrations.
Which set of colours do I use?
1-3 colours All sets of colour
3-5 colours Tints and Lights
>5 colours Lightest colours only
Our colours
The colours are inspired by our history and what we want to do.
Fjord blue
Brick red
Canola yellow
Birch twig green
Future grey
Playful pink
For application of the logo on coloured backgrounds, visit our logo guidelines.
Colour density
The distribution between whitespace and color in our layouts should be somewhere in the 80/20 range. White should be considered as standard for all kinds of backgrounds, color should mostly be used as interruptions:
A new chapter in a presentation should have a background color.
A converting module on the BoKlok site should have color to differentiate it for helping the users finding it.
The final page of a brochure can have a colored background.
This usage scale does not take imagery and other media into account, it’s only a display of how often to use color.
Restricted use
We have a few colours that have specific application, consult with our Communication manager before using any of these.